When Eastside Shoe Repair moved to Third Street in Madison, they changed their name and rebranded their message. The evolution from “quaint cobbler shop” to “professional leather work and repair” required a new website design and focused content.
The primary goal of the website is to let clients know what types of leather work they do (and do not) perform, in addition to giving the website visitor a sense of how much it will cost.
There are several forms on the website to ask questions and for mail-in repair orders. In 2017 the cobbler needed to reduce the backlog of repair requests. I added a new question on the form that asks if previous work was performed and if the answer is negative, the form hides itself with a kind message to look for another resource for their needs.
By the way, I was the cobbler’s client before she became mine.
Client since: 2013
Redesigned: 2015 (see previous)
Referred by: Self-referral – this is repeat business from happy client
Responsive? Yes (Enfold Theme)
I’m thankful for all you do to keep us running smoothly.
Owner, Eastside Shoe Repair
You are worth every penny.
Third Street Leather and Shoeworks
You are magical !!
omg it’s fantastic!
astronomically good work. cosmically fantastical.
Awww. That looks so nice. Thank you!
Wow! AWESOME! I need some new superlatives.
We are giving you the shirt for being so awesome!
We luuuuuuuv the new site. It’s wonderful!
The zipper page is ace. The Birkenstock page is sterling. (I ran out of novel superlatives and am using a Thesaurus.)
Dang you are good!
Thank you, Deb. We love your work and are so happy to have you as part of our team.