When Eastside Shoe Repair moved to Third Street in Madison, they changed their name and rebranded their message. The evolution from “quaint cobbler shop” to “professional leather work and repair” required a new website design and focused content.
The primary goal of the website is to let clients know what types of leather work they do (and do not) perform, in addition to giving the website visitor a sense of how much it will cost.
There are several forms on the website to ask questions and for mail-in repair orders. In 2017 the cobbler needed to reduce the backlog of repair requests. I added a new question on the form that asks if previous work was performed and if the answer is negative, the form hides itself with a kind message to look for another resource for their needs.
By the way, I was the cobbler’s client before she became mine.
Client since: 2013
Redesigned: 2015 (see previous)
Referred by: Self-referral – this is repeat business from happy client
Responsive? Yes (Enfold Theme)
Thank you, Deb. We love your work and are so happy to have you as part of our team.
Wow! AWESOME! I need some new superlatives.
We are giving you the shirt for being so awesome!
Dang you are good!
We luuuuuuuv the new site. It’s wonderful!
The zipper page is ace. The Birkenstock page is sterling. (I ran out of novel superlatives and am using a Thesaurus.)
Absolutely what I asked for. This helps me a lot. You are a goddess.
MooBuzz Waterproofer for Leather
omg it’s fantastic!
astronomically good work. cosmically fantastical.
You are magical !!
Awww. That looks so nice. Thank you!
I am so glad I asked! It reminds me of a little gem I picked up somewhere:
“If you want compliance tell somebody HOW to do something. If you want commitment, tell them WHY.”
Thanks for telling me ‘why.’